Frequently Asked Questions

Entirely self-serve in the Brand Portal — ops does not review or edit it. The brand picks the campaign type (Open or Closed) and the compensation model, optionally selects products from its Shopify catalog, and writes a structured brief: deliverable types and counts (outfits, reels, reviews), style direction and moodboards, timeline, and usage rights. Publishing an Open campaign lists it in the creator marketplace immediately.

Open campaigns are listed in the creator marketplace and any eligible creator can apply; the brand may also invite creators directly, and inviting none is fine. Closed campaigns are invite-only — the brand selects creators directly and nothing is listed publicly.

A campaign is perpetual — the brand keeps it open for as long as it wants content, and it only ends when the brand archives or cancels it. What has a clock is one round of intake and production: roughly 2–3 weeks from the moment a creator is matched, covering product fulfilment (if any), content creation, and a 5-business-day brand review.

Yes. Briefs support explicit garment pairing notes, accessory guidelines, backdrop recommendations, per-deliverable specs, and SKU tagging requirements so content maps cleanly back to products and stays on brand.

No. A campaign can ship the creator products to feature, or it can brief content that uses the brand's existing range with no physical shipment. The brand chooses per campaign.

When a campaign includes products, accepting an assignment automatically creates a zero-cost order in the brand's connected Shopify store, shipped to the creator's verified address. The brand fulfils it from its own warehouse. It is a gifting model — the creator keeps everything, with no returns, as part of their compensation.

The platform validates that the selected variants exist and are in stock before it creates the order. If a shipment is lost or a wrong variant is sent, ops coordinates a fresh order after re-checking availability; that assignment's timeline extends by about 5 business days, and other assignments on the campaign are unaffected.

The brand does. Submissions go straight to the brand — there is no platform QA step in between. Creator-side validation still enforces the essentials before a submission is accepted: every deliverable present, and at least one exact SKU tag per outfit. Ops can see every submission but decides nothing about it.

The brand approves each submission or sends it back with feedback for a revision; there is no fixed limit on revision rounds. The review SLA is 5 business days per round, with an automated reminder at day 3 and ops escalation if it stalls past day 7. If a revision loop stops converging, either side can ask ops to mediate.

Web-optimized vertical images (4:5 and 9:16) as high-res JPG/PNG plus MP4 video, each SKU-tagged. On approval the platform pushes the files to the brand's Shopify CDN and renders them in a PDP carousel on every product the piece features, ordered by the platform's performance ranking model. A downloadable asset pack is also available on demand.

Fixed (a flat fee per deliverable or per campaign), Affiliate (commission on creator-attributed sales via tracked links or codes), Performance (payout scales with measured carousel engagement and attributed conversions), Gifting (product only, no cash), or Hybrid (any combination, such as a fixed base plus affiliate).

Automatically on brand approval — not on publish. At approval the brand is charged via the payment method on file, and the creator's agreed fee (net of a small platform fee) is transferred to their connected Stripe account, usually within minutes. Affiliate and performance components settle on their own ongoing schedules.

Commercial rights for owned-channel use — product pages, lookbooks, collection pages, and the on-site creator-content carousel. The creator retains portfolio rights to show the work.

The brand is billed per assignment on approval through a saved card or SEPA direct-debit mandate. Pricing is pay as you go with no subscription, and brands can switch to whichever plan works out cheapest for their monthly content spend. Final prices will be confirmed after our pilot; in the meantime the pricing estimator at thestyledrop.app/pricing/ gives an indicative cost, or get in touch with sales@thestyledrop.app and we'll talk it through. There are no hidden per-campaign charges; the brand covers only its own product and shipping costs.